MEET: ERIC PULSIFER
New site. who’s this?
Eric Pulsifer is an Austin-based human keen on writing, technology, and tacos. He regularly partakes in the typing, jotting down, and editing of words; the doodling of dinosaurs; brainstorming creative concepts with a group; the cooking of eggs; and the making of themed mixtapes. Though he was brought up on AP Style, he’s a vocal convert to Team Oxford Comma. He’s obsessed with brand-new music and kind-of old video games. He likes breakfast, books (of the paper and audio varieties), black coffee, SNES-era RPGs, and the smell of a campfire. He doesn’t much care for ampersands, the feel of styrofoam, or ketchup.
SEE: SOME STUFF ERIC DOES
Selected* experience
*since no one cares about my stint at dairy queen
KONG, CONTENT MANAGER
2022 - Present
Has a hand in all things words-related at Kong—from content and customer marketing to brand and events—with a focus on delivering value for the content consumer
Authoring and editing digital content ranging from top-of-funnel SEO-driving “what is” blogs and in-depth whitepapers to animated explainer videos and customer success stories—plus, sourcing friendly folks to help carry the content load: hiring and managing a team of contractors and interns and recruiting and training internal and external technical subject-matter experts
Worked with leadership and across teams for a brand and corporate messaging refresh and a full site refresh
Being an ardent (and occasionally annoying) “brand police” advocate and debating those who dare suggest an en dash and em dash are interchangeable
A cloud guru / PluRALSIGHT, LEAD CONTENT strategist + CONTENT MARKETER
2019 - 2022
Partnered with SEO, social, designers, and instructors to create and implement strategy driving millions of organic views, resulting in 300% YoY growth
Helped develop and champion the brand’s human voice—and successfully fought to maintain it as the business evolved, ensuring B2B business surpassed B2C without losing passionate brand advocates (and proudly had a hand in some of the sickest, most popular swag re:Invent has ever seen)
Spiceworks, senior copywriter
2015 - 2019
Senior Copywriter for the Spiceworks Creative Team, serving clients looking to reach IT buyers
Crafted content for Spiceworks and clients, including video scripts, blog posts, landing pages, banner ads, and infographics
Trained and advised others on how to write in the Spiceworks brand voice
Collaborated with creatives across disciplines
Brainstormed creative campaign concepts
Conducted on-camera interviews for case studies and testimonials
Synced with clients and served to advocate on their behalf throughout the production process
Spiceworks, online tech journalist + email marketing
2012 - 2015
Coached, copyedited, and collaborated with super-smart IT pros and tech marketers to create thought-leadership content
Solely responsible for delivery and (high) performance of revenue-driving targeted emails promoting this content
AUstin american-statesman, contributing music writer
2012 - 2024
Interviewed musicians (including Khruangbin, Tool, Tegan and Sara, Macklemore, and Savages) for feature articles
Whipped up live music coverage regularly and rapidly, typically on the spot, typing on a phone while standing in a rowdy crowd
Fun fact: An ear-wrecking on-the-floor double-header of noisy bands Idles and Metz ties with the pure pop bliss of my first (of many) times seeing Carly Rae Jepsen as pick for favorite live performance(s)
ketner group communications, account executive
2010 - 2012
Typed up press releases, drafted marketing materials, managed and monitored social media accounts, and handled other PR and marketing-related fun for B2B tech clients
community impact newspaper, market editor + REPORTER
2008 - 2010
Managed all editorial aspects of the Southwest Austin edition of the paper in print and online
Led and collaborated with a team of reporters and designers
BOSSIER PRESS-TRIBUNE, MANAGING editor
2007 - 2008
Oversaw a team of reporters and photographers to handle creation of all editorial content
Designed graphics and handled page layout
Spearheaded efforts to bring the oldest print publication in northwest Louisiana into the 21st century
Strengths
Weaknesses
“I write words. Here are a few I don’t get to use enough: salamander, karate chop, marmalade, malfeasance, didgeridoo, and rigmarole.”
InterestS
Writing
COPYediting
Technology
Reading
Video Production
TACOS AL PASTOR consumption
Mid-century Modern Furniture
Black Coffee + White Noise
Lobbying AP to change oxford comma stance
Photoshopping Friends’ Heads on Pets’ Bodies
Reviewing Movies AND MAKING COMICS With MY KIDS
Live Music
Camping + Hiking
indie Video Games
Dinosaurs
DRAWING dinosaurs in human clothes
Learning new things from the people who do theM
Education
Louisiana State University in Shreveport
B.A. MASS COMMUNICATION — JOURNALISM